FOR IMMEDIATE RELEASE:
CONTACT: George Thorne
619.866.8023

AUGUST 16, 2010, CORONADO, CA -- The long-awaited, new book, GPS For Success: Goals and Proven Strategies, co-authored by George Thorne, Dr. Stephen Covey (7 Habits of Highly Successful People) and John Gray (Men Are From Mars, Women Are From Venus), will be featured at a book signing presentation by local resident, George Thorne at Bay Books , next Thursday, August 26th at 6:30 p.m.

The three authors, along with other leading experts, provide rich insights into their own areas of specialization under the GPS umbrella. Thorne, president of One Voice Research, Planning and Development, reveals why at least 90% of companies, small, medium and large, unnecessarily lose 20%-50% in sales annually and what they can do to correct this condition.

Thorne has worked with hundreds of companies across America, been a columnist with Ad Age’s Business Marketing magazine and won dozens of awards for marketing, advertising and direct marketing programs. Among his case studies:one of his client/companies successfully emerged from bankruptcy to become extremely successful, without an infusion of new capital. Another: management was able to triple sales in three years and take the company public.

Twelve years of research, planning, and development led Thorne, former owner of his own 4AAAS’s advertising agency (American Association of Advertising Agencies), to create the copyrighted One Voice system. One Voice empowers companies to synchronize everything that impacts sales - the 7 Points of PowerSM- the critical factors in every organization that drive revenues and profits.

Everyone in the company today “must work together, because it takes the whole company to gain and keep a customer.” Thorne added. “The goal is to speak as ‘One Team, with One Vision and One VoiceSM’. Brands are evolving to embrace the company’s entire relationship with the customer, not only image, but the entire experience customers encounter whien buying its products and services, and buying again.”

The key is gettting everything - the 7 Points of PowerSM- in alignment with the customer’s key buying needs, so that the organization has the greatest chance to increase sales and profits. Imagine a football team where half the team has a game plan, and the rest are doing something else. Everyone top to bottom must be focused on the customer. It is just like baking a cake. Leave out one ingredient, like the flour, and the cake falls flat. Same is true with everyone’s role in the company today.

Thorne’s sons, Ben and Geoffey, played football and baseball at Coronado HS. His wife Mary Ellen is a staff attorney at San Diego Superior Court. Ben is now a senior at University of San Diego and Geoffrey is now attending law school at University of California at Berkely.

The book signing is from 6:30 pm to 7:45 pm at Bay Books, 1029 E. Orange Ave., in Coronado.