Pretty Please Fashion Opens at 961 Orange Ave. this Month!


Update, March 15th. It is now open.  Visit their website here.

If you haven’t noticed the big sign on the window and flurry of activity where Calikites use to be, Coronado will be getting a new addition at 961 Orange Avenue. Pretty Please Fashion will be arriving on the island with a splash of color this March.

The concept of a local, neighborhood boutique was created from the ground up by Shelly Van Der Linden. Five years ago, she opened up her first Pretty Please Fashion store in Del Mar and hasn’t stopped since. In this short time, the owner has managed to open eight beautiful and successful shops in southern California and Arizona.

Shelly wants her boutiques to reflect her vivacious personality; trendy stores that offer a wide range of styles, from fashion forward to traditional, with conservative prices. Shelly personally selects the clothes for her stores with seasonal hues and bright colors in mind—the racks are color coordinated. Her goal is to present costumers affordable, chic clothes in a fun, upbeat environment to shop with girlfriends, mothers and daughters.

The Pretty Please Fashion store won’t be just another boutique in Coronado, but plans to be part of the community as well. Local organizations, charities and schools will be able to team up with the fashionable shop for fundraisers and other philanthropic events.

Additionally, groups will be welcomed to organize Lady’s Night Out when the shop can be closed for a private shopping experience.

I stopped by the Pretty Please Fashion store located in Hillcrest, San Diego and interviewed Barbra Horwitz, the Community Outreach Manager for the company. She gave me a tour of the store and showed me some items that will also be sold at the Coronado location.  “The store will feature merchandize for women ages 15 to 70+ such as day clothes, bathing suits, yoga pants and evening attire,” Miss Horwitz said. 

The one-stop-shop will offer stylish brands such as Michael Star, Lush, Jack, and BB Dakota among many others.


Please check for the date and time of Pretty Please Fashion’s grand opening in our city.



Below: The Coronado Pretty Please Fashion store being pieced together



Below: Pretty Please Fahion Hillcrest location

For more information about this store please visit their website here: 


Bianca Valle

Online Editorial Intern

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Views: 1279

Tags: business

Comment by Anne Covington Morse on March 11, 2012 at 11:55pm

Can't wait to visit the store when they open!

Comment by Suzette Valle on March 12, 2012 at 7:26am

Very fun and colorful merchandise. Already purchased some cute and very affordable things at the Hillcrest shop!

Comment by Mz Liz on March 12, 2012 at 1:18pm

Welcome to Coronado.

I love the Hillcrest and Del Mar stores.  Great inexpensive fun accessories, shoes, juniors clothing.

I'm certain that locals and tourists alike will love shopping at here.

Comment by Coronado Bliss Salon - AVEDA on March 12, 2012 at 8:50pm

Welcome!  We are looking forward to your opening.


Comment by eCoronado on April 21, 2012 at 11:05am

For more photos inside, click here

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