Village Theatre Looking for a Few Good Ideas

Village Theatre Looking for a Few Good Ideas
By Joe Ditler

 


(Photo:  Courtesy Coronado Public Library)

CORONADO - The Village Theatre will be opening early this summer with a new look, three theatre screens, the best digital sound money can buy, and an age-old mission to entertain.

Workers are putting the finishing touches on Coronado’s legendary theatre even as this is written. The inside framing is now covered with walls, ceiling and paint. Tiles and carpets have been ordered and will be in place once the dust clears. And the cracked and aging terrazzo has been restored.

Guests will have three options for movie watching. There will be the main theatre, which seats 215. And there will be two smaller theatres that seat 45 each. Two of the three theatres will be 3-D capable.

Lance Alspaugh, CEO of Five Star Theatres, is eager to begin building film agendas for the new theatre. “Our goal is to show movies people want to see. With that in mind our film buyer is already looking at various types of films and film festivals for us to consider.”

The Village Theatre would like to hear from you: 

What films would you like to see? Independent? Foreign? Classic? Film Noir?  
Visit the Village Theatre Facebook Poll to submit your response.



VILLAGE THEATRE MEMORIES

 
(Photo:  Courtesy Coronado Public Library)


The Village Theatre opened March 18, 1947 with a studio preview attended by hundreds. The event was so large a second screening had to be arranged.

Giant spotlights filled the sky over Coronado with bright beams of light that could be seen from Mexico, Alpine, Point Loma, and even by ships at sea.

The next night residents watched a double feature, “Irish Eyes are Smiling,” and “The Well Groomed Bride.” That same week they experienced “San Antonio,” with Errol Flynn, “Rainbow Island,” with Dorothy Lamour, and “The Big Sleep,” with Bogie and Bacall.

Henley 3-6161 was her original telephone number. Through the closing of the theatre in 2000 the phone number remained 435-6161. The last film showed there was Jim Carrey’s
“How The Grinch Stole Christmas.”

Here are some recollections of the Village Theatre gathered over the years:

“My allowance for doing the lawn mowing was 25 cents a week in the mid 50's, which got me a 15 cent ticket, and two of the 5 cent items at the snack bar.” – Terrence Goodbody

“Pop Millar, the juvenile officer at the Coronado Police Department, would host all of us kids to a weekend matinee throughout the 1940s and ‘50s. He would lead us down Orange Avenue like the Pied Piper to our destination - a film at the Village Theatre.” – Vince Flynn

“In seventh grade (1953) I saw ‘House of Wax’ at the Village Theatre. It was my first 3-D film, glasses and all. It was so scary I almost wet my pants. My parents found out and I was punished, but it was nothing like the punishment of nightmares I experienced for months to come.” – Kathy Stevens-Clark

“In the early Fifties the left side of the theatre was for Junior High students. The right side was for High School students. The center was delegated for the ‘old people.’” – Ky Winchester-Roberts

“I have fond memories of the Village Theatre. My first job was there, selling tickets for the weekend matinees. I was 15. They paid me a few dollars an hour, but even better, I got free popcorn and my friends could ride up Orange Avenue on their bikes and visit me in that cool old box office.” – Sarah Ritchie-Holder

“In 1952 my brother and I were seven and five years old when we went to see Peter Pan at the Village Theater. We were so excited about Tinkerbell’s flying abilities that we rolled around under our beds to get covered with ‘pixie dust,’ then made a fantastic leap off the front porch wall (24 inches tall) in a vain attempt to fly.” – Jim Newhall

“When we were kids they would show surf movies. You never heard such noise from a crowd. We would flick bottle caps at the screen, sometimes sailing over the heads of the crowd up into the screen. The longest trajectories got the most applause.” – John Gillem

“I saw American Graffiti when it first opened at the Village Theater in 1973. The theater was packed and Mr. Demmon (the band teacher) was sitting with his wife in the first row. The minute the music and the movie started, he was whooping it up - hands and arms in the air. Movies were $1.25.” – Dede Haas

“I used to work for Burt Kramer, manager of the theater, changing the marquee outside when movies changed. I used to pick up the large cans of film in San Diego when they weren't delivered. I got free movies and 35 cents an hour. Can't beat that.” – Pike Meade

“I worked as the popcorn girl in 1956-57 for 75 cents an hour. I served plain popcorn for 10 cents and buttered (real butter) for 25 cents. Mr. Kramer wouldn’t let us sit during the quiet periods, but we had to be cleaning the glass or something. Can’t wait for it to reopen! Maybe I’ll go back to work!” – Marilyn Moyle-Rees

“There was a film that came out in 1971 called ‘Friends’. It was a sensitive story about two young lovers in France. It had an Elton John soundtrack. I must have taken half a dozen dates to the Village Theatre to see it. Each one thought I was the most sensitive and romantic person on the island because of it (smile).” – Joe Ditler

“There was a great ice cream parlor called the Beachcomber next door where the dry cleaner is now. They specialized in ‘suicide sundaes.’ If you could eat two you got the third for free. My friend from high school, Patty Murphy (Jepson), worked the box office and snuck us in sometimes. We necked with our boyfriends in the back row and necked in the front row. It was a typical small town theater, which I've missed like crazy.” – Jane Reynolds-Meade

“We used to ride our bikes up and down the aisles while they were putting final touches on the theater (1947) and Mr. Kramer would get so mad at us. Those were the days.” – Tommy Keck

 

What films would you like to see? Independent? Foreign? Classic? Film Noir?  Visit the Village Theatre Facebook Poll to submit your response.


Have a memory to share?  Add it to the comments below:



Views: 75

Tags: history, theatre


Photo Star
Comment by SBGrad on April 27, 2011 at 9:08pm
It looks like they are working on the marque and the tower sign this week.
Comment by Joseph Ditler on April 28, 2011 at 4:13pm
It was thought the vertical sign may have been damaged by high winds, but apparently it's fine. They are now preparing to paint and plug in. Hey now. Is this exciting or what?
Comment by Councilwoman Barbara Denny on April 29, 2011 at 10:49am
It's very exciting, Joe.  Thank you for another great story.
Comment by Jonathan Burns on May 2, 2011 at 10:25am
It would be awesome if you could offer Independent, Foreign, Classic, Film Noir, and maybe host an annual student film festival for CHS.

Here are a few of my opinions:

Independent: with the rise of the HDSLR movement and the adoption of HD digital videography, more and more locals are shooting their own content with smaller budgets. So please offer the opportunity for the occasional Independent film to make an appearance. Two additional thoughts: the little guy (indie film makers) pour a lot of their own blood and tears, and assets into their projects like any other starving artist. This theatre could make money while still giving some percentage of earnings to the filmmaker from ticket sales (something that a lot of venues don't do.) If you offer even a low percentage of sales, you'll get some of the more promising/higher end indie films in the area available to show. A lot of speculation in the industry think the future of film making is in the hands of small production houses and not so much Hollywood. Much through the internet. This theater if it chose to embrace a financial relationship with small production houses could become The Venue in the county.

Foreign: Whenever I travel, I always try to see a locally produced film. There is some great stuff out there and some really weird stuff, and some awful stuff. I think showing films from Bollywood, Europe, Thailand, Japan, and elsewhere 1 to 4 times a month could get you cult following of moviegoers.

Classic: If you showed classic films 2 to 8 times a month you would get me in there all the time. I would love to see some old stereo films (old 3D films) from the 1950's. Would be awesome if you could get a hold of some classic westerns and showcase one a month or something. Would love to see some classics and iconic films that haven't been on the big screen in a while. (2001 space odyssey, the sound of music, Charlie Chaplin's The Great Dictator, Patton, Tora Tora Tora, The Longest Day, and so on. )

Film Noir: I'm not sure if Citizen Cain falls under Film Noir, but I would love to see that on the big screen.
Comment by Jonathan Burns on May 2, 2011 at 10:26am
Film Festivals: The local high school has received substantial funding to build and maintain a promising film/broadcast program - it's part of CNMA (now under COSA). The middle school for a while was doing the same; not sure what the status of KCMS is. San Diego City College and SDSU both have film departments. It would be awesome if Village Theatre could consider hosting 1 or more film festivals annually. A k-12 level film festival and maybe a college/indie festival.

Prices/Memberships: When I was in Thailand, (Bangkok) for 6 weeks, I saw a handful of films. I noticed a lot of students frequenting the cinemas. It's seriously like the 1950's over there. They offered student discounts. I know theatre's make their money off the snacks/beverages. This town is full of hungry teenagers who are bored on Friday's. Offer discounts, and they will spend their money on your food.

My parents miss the days when you could pay for a ticket and watch movies all day in the theatre. My father once watched the godfather series one after the other in one setting at a cinema. I know some movies are reliant on ticketsales, but if you could offer this feature for indie films, classics, etc or some kind of bulk discount price for a day pass, you'll pull in more dedicated customers.

If you had a frequent goers card for people who love your theatre and go every few days to weekly, and either had points, a stamps card, or some kind of discount offer or after so many showings a free entry and snack bundle, you'll capture a lot of the people who leave the island for AMC theatres. People love rewards and like being treated special.
Comment by Erin Grady Brown on May 2, 2011 at 12:09pm
At some point you have to play Top Gun, which seemed to play there almost constantly as a second feature in the 80s. :) And, if you ever play The Goonies on the big screen, you'll have my family's eternal gratitude.
Comment by mickey macarthur on May 2, 2011 at 3:18pm

the original movie house was across the street from the Island bar just south toward the hotel del. It was

ten cents to enter --- steal two coke bottles for redemption and you were in !!    Mick Macarthur

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